Financial Analysis and Operation Analysis of Pinduoduo Based on SWOT

With the rapid development of income level and e-commerce in China, low-consumption population is gradually being overlooked by merchants. Nevertheless, founded 2015, Pinduoduo (PDD) has made a spectacular achievement, precisely noticing targeting sinking market, reaching huge success. Thus, this paper, author mainly focused on reason why PDD could thrive competitive Chinese market PDD’s successful marketing strategies. In addition, based SWOT analysis, investigates main strengths, weaknesses, opportunities, threats that are related to PDD. The also collects analyzes data from its financial reports. Based these analyses, will correspondingly give suggestions be beneficial for future development. Consequently, finds even though operating, it large number problems, which needed transform itself mid-to-high tier providing better services.